The main thing you want customers to book.
- Simple explanation
- What’s included
- Expected turnaround
Concept build
A trust-first layout designed to help local customers decide quickly: what you do, why you’re credible, and how to book — without friction.
Demo concept (not a client commission). Built to demonstrate hierarchy, copy rhythm, and conversion path.
People don’t want a “nice website”. They want to know you’re legitimate, understand your offer, and book without hassle.
Plumbers, electricians, locksmiths, builders.
Physio, dental, aesthetics, wellbeing.
Consultants, local agencies, specialists.
Keep it simple: three clear options that match real buying intent. No walls of text.
The main thing you want customers to book.
For higher-value work, clearly separated.
Fast response, with a boundary (and a higher fee).
Local buyers trust a simple process more than promises. Four steps, no drama.
Send details. We confirm availability.
Clear price and scope. No surprises.
Service completed to agreed scope.
Aftercare and next-step guidance.
You know what’s happening and when.
No hidden add-ons for basics.
Fast answers. Fast booking.
Pricing should match the service type. Keep it simple: a starting point, then confirm once details are clear.
State your service area clearly (towns, postcodes, radius). It reduces wasted enquiries.
Give realistic windows. If you offer emergency slots, define what counts as urgent.
Confirmation of details → price/scope agreed → booking confirmed → work delivered.